Services Provided
- Global Event IT/AV Hire
- Payment Systems & Training
- Wi-Fi & Data Networking
- IT Technicians & Staffing Solutions
- Domestic & International Logistics
About the Event
Sector: Sports & Entertainment Events
Client Type: Event Management Company
Location: Albert Park, Grand Prix Circuit, Melbourne, Australia
The Melbourne Formula 1 Grand Prix 2024 was held from March 22 to 24, 2024 at the Albert Park Grand Prix Circuit in Melbourne, Australia.
The event was successfully delivered with a record-setting attendance of over 500,000 people, marking the biggest race day crowd in Albert Park’s history.
The Challenge
Tight Build Schedule, Limited Setup Time
Delivering a large-scale POS deployment at the Melbourne F1 event required seamless coordination, reliable connectivity, and close attention to detail.
The build schedule was tight, with limited setup time in the central business district, and the staggered deployment had to be carefully aligned with multiple build teams.
Connectivity for 500,000+ Attendees
The site layout, centred around a lake with a changing one-way system, added further logistical complexity. With more than 500,000 attendees, internet demand was exceptionally high.
To ensure reliability across hundreds of POS devices, multiple layers of connectivity had to be deployed using 5G high-gain antennas, Starlink, and hard lines.
Strict Standards, Hardware Requirements
The client required tills to meet strict aesthetic standards, with every installation detail managed precisely.
Cash drawers also needed to be durable and reliable, as cash payments remained popular, particularly among older demographics.
How We Supported the Event
Sorted.
- Dedicated project lead as a single point of contact
- Skilled on-site staff backed by a remote support team
- 24/7 technical support with real-time troubleshooting
- Installation, execution, and continuous performance monitoring
- Square menu build support and coordination with build teams
- Collaboration with the Grand Prix in-house networking team
- Regular communication and client updates throughout the event
The Results
Efficient Delivery,
Reliable Deployment
The event was delivered successfully ahead of schedule, with multi-layered connectivity ensuring reliable performance throughout.
Expert Support, Proven Results
The seamless deployment and strong on-site support contributed to a highly successful outcome, particularly in maintaining consistent connectivity across all POS operations.
